I am particularly fascinated by the classical fashion
designers Coco Chanel and Yves Saint Laurent and the old fashioned, vintage
clothing and styling in the photography. For the next shoot I want to focus on
vintage clothing and styling in an appropriate retro location. I want to create
a set of images similar to those of Chanel and YSL. These images also are a
modern take on similar styling and mood created through the use of photography.
Freelance styling and student styling where
there is no income or money coming in can be a difficult , especially when
appropriate clothing needs to be sourced and used for a shoot. In this case I
wanted a particular style of vintage clothing to emanate the classic, iconic
fashion imagery which a modern twist and modern styling. As I could not buy any
vintage clothing and then take it back, a friend also studying fashion promotion
lent me a huge selection of vintage clothing which sparked off ideas for future
shoots on recycled clothing and eco-friendly fashion.
For this shoot, I wanted to use female Asian models they have a
particular look that would work well together and with the clothing.
I asked the models ( who are also studying fashion promotion and
styling) to bring a few items of their
own which I knew were vintage as well as some key accessories to add extra
depth to the styling. The first model had done modelling before and had a vintage
skirt which I asked her to bring teaming it with a vintage patterned blouse. I
added the red bowler hat, lace gloves and orange tights to give the look a
quirky modern take on classical vintage styling.
I styled the second model in a black vintage shift dress, black opaque
tights, her own Burberry trench coat and black ‘drivers’ hat. I placed a string
of modern sparkly beads around her neck, layering them up again to add modern
dimension to a classic outfit.
The third model had the most modern take on the concept. I placed her in
a black lacy, vintage style dress, feather earrings, vintage style pearls and
black onyx ring.
All of the models wore their own black, shiny heels to give the outfits
an ultra feminine feel, adding a touch of sophisticated glamour.
I did the models make-up with nude faces,
dark lined eyes and bright, red painted lips for the Hollywood, movie star,
vintage make-up look!
The location originally was to be in the
Bacchus Bar- a bar underneath a lovely old hotel on New Street which is
decorated incorporating different historical themes. One of them was a Egyptian
room, but the majority of the bar was medieval themed which I thought would
bring an interesting vintage themed dynamic to the images. However, the
photographer changed the location to an outside one to bring a different element
and aesthetic to the shoot.
We ended up carrying out the shoot in a street opposite which had lovely
old fashioned brick work and shop fronts, replicating a Victorian shopping
street. The shoot took place at night so that the dark contrasting with the
orange glow from the shop windows gave a really nice ‘wintry’ feel that
complimented the styling.
The girls kept the same outfits on with no changes, although
occasionally one of the models took off her Burberry trench and used that as a
stylistic tool and prop as did the red clutch bag which the models experimented
with holding during the shoot.
The girls were shot in different parts of the street using different
aspects of it as a prop to inform their poses and stances. These included
lamp-posts, bollards, shop front windows and the curbs of the street. They were shot individually to showcase the
different outfits and individual styling and then together for some impact
shots. The models could bounce off each other, creating poses which again gave
the vintage shoot a modern day feel. Shooting the three models together made
for an intriguing dimension to the shoot and some interesting shapes and angles
of their bodies were formed which could be something to experiment with and
expand upon in a future shoot.
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